Jenius Bank was a digital banking startup backed by SMBC, launched to bring a modern, digital-first banking experience to consumers. I led digital advertising and social programs, developing and managing organic social content while creating landing pages, emails, paid social, display, and direct mail.

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Jenius surpassed $1 billion in deposits within its first year, while social content drove consistent month-over-month growth in followers and engagement, along with a 75% increase in click-through rate and 26.4M impressions.