The introduction of Intel’s 5th Gen Xeon processors called for a full-funnel B2B campaign that could make a highly technical product feel more engaging and relatable. I developed the visual direction and designed all campaign pieces, using bold, eye-catching graphics to create a human connection with the technology. From digital and social to display and OOH, I connected the creative across every touchpoint to create a cohesive global campaign built to capture attention and drive interest.